Case Studies

The Brief Ordinary lives deserve to be remembered. Janovy Media is an independent documentary filmmaking and photography practice built on that simple conviction. The founder was starting from zero — no brand identity, no channels, no audience infrastructure — and needed a foundation that matched the work itself: quiet, honest, and deliberately restrained. That last part mattered most. This couldn't be a launch built on volume, clickbait, or aggressive paid reach. Every deliv

Building a Brand Voice at the Intersection of DEI, Mindfulness & Wellness Engagement Type: Fractional CMO | Duration: 12+ Months | Focus Areas: Brand Strategy & Messaging, Content & Social Media, Lead Generation, Sales Enablement About Source Wellness Source Wellness is a DEIMW (Diversity, Equity, Inclusion, Mindfulness, and Wellness) consulting firm on a mission to help organizations build cultures of belonging. Founded by Marshall Kupka-Moore, the company delivers data-driv

Transforming Home Services Marketing Through Strategic Digital Excellence The Challenge John Henry's Plumbing, HVAC, and Electrical, a regional home services provider, operated in one of the most competitive local service markets where homeowners have dozens of options at their fingertips. The company needed to differentiate itself in a crowded marketplace, generate consistent high-quality leads year-round across multiple service lines, and build brand recognition that would

Scaling Digital Presence for Regional IT Leader Through Integrated Marketing Strategy The Challenge DATAVIZION, a $40M B2B/B2C IT services firm serving Nebraska and surrounding regions, faced the challenge of competing against national technology providers while maintaining its regional advantage. The company needed to dramatically increase its digital visibility, generate consistent qualified leads, and position itself as the technology partner of choice for businesses seeki

Elevating Global B2B Technology Brand Through Strategic Digital Marketing The Challenge Made4Net, a global leader in supply chain execution software and warehouse management systems, needed to strengthen its digital presence in a competitive B2B technology landscape. As a company serving enterprise clients across multiple continents, Made4Net required sophisticated digital marketing that could communicate complex technical solutions while engaging decision-makers at various s

Building Community Connections to Drive Senior Care Growth The Challenge Caring Senior Service Lincoln entered a competitive senior care market where families make care decisions based on trust, reputation, and community relationships. The franchise needed to establish credibility quickly, generate qualified referrals from healthcare providers, and position itself as the trusted choice for families navigating difficult care transitions. Key Obstacles: Limited brand recognitio